Superhumans with dedication and on track discipline, portraying strength, agility & fearlessness, with prime focus on performance with top skills, alertness and reaction time identifying reference points breaking & turning angles, posture stance and control, the willingness to get back to track post a crash, and all other factors that define a racer on track.
While being on track is your forte, and the mental process spills over into your daily life, eventually becoming a lifestyle. The mindset that you subconsciously develop to bring two worlds to the same page, looking for performance and excellence in everything that you use and engage with.
This humbled thought lead to the origin of
as a concept that our merchandise will not just be a conversation starter, but will carve a way to Introduce a new you that you have not met yet!